DOI: https://doi.org/10.26215/tourismos.v4i3

Published: 2009-10-01

Full Issue

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Editorial

Initial Pages & Editorial

Olga Iakovidou

1-14

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Research Papers

GUEST RELATIONSHIP MANAGEMENT PRINCIPLES AS A REFERENCE POINT FOR BUILDING YOUR BRAND: THE CASE OF A HOSPITALITY GROUP’S BRAND BUILDING PROCESS

Olaf Hermans, Hugo Mutsaerts, Luc Olyslager

15-34

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PUBLIC POLICY AND SUSTAINABLE TOURISM IN TURKEY

Fatmagul Cetinel, Medet Yolal

35-50

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BRANDED CONTENT: A NEW MODEL FOR DRIVING TOURISM VIA FILM AND BRANDING STRATEGIES

David Horrigan

51-65

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MEASURING DESTINATION IMAGE AND CONSUMER CHOICE CRITERIA: THE CASE OF MYKONOS ISLAND

Irene Kamenidou, Spyridon Mamalis, Constantinos-Vasilios Priporas

67-79

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SHIFTED IDENTITIES IN TOURISM: WHEN MYKONOS ‘TRAVELS’ TO THAILAND FOR HOLIDAYS

Despina Nazou

81-98

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CREATING UGC AREAS ON OFFICIAL DESTINATION WEBSITES: IS THERE A RECIPE FOR SUCCESS? AN INSIGHT THROUGH NETNOGRAPHIC RESEARCH

Linda Osti

99-112

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FORECASTING THE GROWTH OF E - TOURISM SECTOR: THE CASE STUDY OF MEDITERRANEAN COUNTRIES

Maria Mavri, Vassilis A. Angelis

113-125

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MILITARY SERVICE, DESTINATION IMAGE AND REPEAT VISITATION ON A GREEK BORDER ISLAND

Athanasios Dermetzopoulos, Christina Bonarou, Evangelos Christou

127-147

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LOSING IT: KNOWLEDGE MANAGEMENT IN TOURISM DEVELOPMENT PROJECTS

Alan Clarke, Agnes Raffay, Peter Wiltshier

149-166

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USING MULTIPLE SENSES IN TOURISM MARKETING - THE HELSINKI EXPERT, ECKERÖ LINE AND LINNANMÄKI AMUSEMENT PARK CASES

Annica Isacsson, Leena Alakoski, Asta Bäck

167-184

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SPANISH TOURIST BEHAVIOUR. A SPECIFIC OBJECTIVE BASED SEGMENTATION

Pablo Rodríguez González, Oscar Molina Molina

185-203

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COST-BASED MANAGEMENT AND DECISION MAKING IN GREEK LUXURY HOTELS

Stella Zounta, Michail G. Bekiaris

205-225

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