Published: 2017-10-01

Full Issue

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Editorial

Initial Pages & Editorial

Dimitrios Buhalis, Androniki Kavoura, Chris Cooper

i-xvi

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Research Papers

THE VISUAL TURN IN SOCIAL MEDIA MARKETING

Ulrike Gretzel

1-18

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FROM COMMENTS TO HASHTAGS STRATEGIES: ENHANCING CRUISE COMMUNICATION IN FACEBOOK AND TWITTER

Teresa Tiago, João Pedro Couto, Flávio Tiago, Sandra Dias Faria

19-47

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THE IMPACT OF SOCIAL MEDIA ON TRAVELERS 2.0

Emmanouil Stiakakis, Maro Vlachopoulou

48-74

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MUSEUMS ON FACEBOOK WALL: A CASE STUDY OF THESSALONIKI’S MUSEUMS

Aspasia Vlachvei, Andreas Kyparissis

75-96

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MUSEUMS & CULTURAL HERITAGE VIA SOCIAL MEDIA: AN INTEGRATED LITERATURE REVIEW

Chris A. Vassiliadis, Zoe- Charis Belenioti

97-132

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