THE IMPACT OF SOCIAL MEDIA ON TRAVELERS 2.0

Main Article Content

Emmanouil Stiakakis
Maro Vlachopoulou

Keywords

social media, social networking sites, e-tourism, tourism services, travelers 2.0

Abstract

Social Media (SM) are one of the latest and most typical examples of Information and Communication Technologies (ICTs), which have been widely adopted in the tourism industry at all stages of a trip. The objective of this paper is to investigate the impact of SM on travelers 2.0, as well as their views concerning relevant issues. A survey was conducted to analyze the behavior of travelers 2.0, using a sample of 250 individuals from October to November 2013. The research findings revealed that the reasons for which travelers 2.0 use SM depend on each stage of the trip. Travelers 2.0 are influenced by the different elements / services provided through SM, but to a different extent; as this influence increases, it is more likely that holiday plans will be altered accordingly. Despite the influence of SM on travelers 2.0, they still have not gained their confidence and trust.

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