WINE TOURISM. PLANNING AND DEVELOPMENT OF A WINE ROUTE NETWORK IN THE REGION OF THESSALY IN GREECE

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Efstathios Velissariou
Anastasia Galagala
Athanassios Karathanos

Keywords

Wine Tourism, Wineries, Wine routes, Wine Roads, Greece, Thessaly

Abstract

Wine tourism is globally regarded as a traditional, yet at the same time dynamic form of alternative tourism. In this paper, the development of a Network of Wine Routes in the region of Thessaly, Greece is presented. Thessaly is a region where wine tourism could potentially increase the flow of tourists as well as improve their quality. More specifically, four routes are proposed and the conditions needed for the successful functioning of the network are presented. These include the establishment of visitable wineries, collaboration with tourism enterprises and synergy among all parties involved. The plan was based on international and Greek experience in wine tourism as well as on the results of primary research, studying the members of the “Wine Roads of Northern Greece” network, which are briefly summarised.

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