THE WELLNESS TOURISM MARKET IN GREECEAN INTERDISCIPLINARY METHODOLOGY APPROACH
Main Article Content
Keywords
wellness tourism, Greece, triangulation, qualitative research
Abstract
Wellness tourism market world wide is experiencing rapid development in terms of size but also in terms of quality of the wellness tourism product. It is a form of tourism which can enhance the competitive advantage of a destination. This paper (which was originally presented at the 4th International Conference of the University of Aegean- “Planning for the Future - Learning from the Past: Contemporary Developments in Tourism, Travel & Hospitality”-2009) presents an interdisciplinary methodological approach in studying the Greek wellness tourism market, as well as a part of the research’s findings in an attempt to define the special characteristics of the demand and supply side of this relatively new market, but also the typologies of the wellness tourists.