APPLYING S.W.O.T. ANALYSIS METHODOLOGY IN THE FORMULATION OF PROPOSITIONS AIMING AT A MORE EFFECTIVE OPERATIONAL APPLICATION OF TIMESHARE IN GREECE

Abstract

The present paper aims to suggest specific actions- proposals for policies likely to counteract the difficulties involved in the operational application of Timeshare in Greece. The choice of the S.W.O.T. Analysis methodology can be accounted for by the fact that it enables the detection of strengths and weaknesses as they manifest themselves in the internal operational environment of the Greek Timeshare enterprises. Concurrently, opportunities and threats related to the Greek product are brought to light and clearly determined through the analysis of the external environment as well as of the Greek Timeshare market.