A NEW ADAPTATION OF ATTACHMENT THEORY: INTERPRETING THE LOGIC OF TRAVEL

Abstract

The behaviour which characterized and symbolized the relation among the ego and the environment was built according to an early age; to be exact at the moment the child develops the affective capacity. If this is right, by the attachment theory we might explain why some consumers choose one tourist destination instead of others. In the course of this essay, we will discuss the limitations and approaches around the attachment theory and a potential application on tourism scope.