TOURISM DEVELOPMENT POLICY, STRATEGIC ALLIANCES AND IMPACT OF CONSUMER PRICE INDEX ON TOURIST ARRIVALS: THE CASE OF MALAYSIA

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Loganathan Nanthakumar
Yahaya Ibrahim
Madzli Harun

Keywords

Tourism, economic growth, consumer price index

Abstract

Many studies have shown the importance of tourism industry in enhancing trade performance and economic development. This study examines the hypothesis of ‘economic-driven’ tourism growth in Malaysia by using econometric modelling. To generate the empirical analysis, this study used data from 1980-2007 to analyze the economic-driven tourism growth by using vector autoregressive (VAR) estimation. The long-run relationship between specific variables is considered using the Johansen and Juselius cointegration analysis. Finally, Granger-causality results implies causal relationship of economic-driven tourism growth in Malaysia. Therefore, this study suggests policies and strategies to overcome the importance of economic-driven tourism in Malaysia in the future.

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