Main Article Content
Tourist Satisfaction, Loyalty, Destination, Ionian Islands
Tourist satisfaction is the most important component in the analysis of tourism behavior, since it affects the choice of destination and the purchase of products, as well as the potential decision of the tourist to revisit the destination. The purpose of this paper is to examine the satisfaction of tourists visiting the Ionian Islands in Greece, by use of quantitative methods that capture the factors influencing the satisfaction of tourists and their desire to repeat the visit, their relationship and consideration of the causes that shape tourism behavior. Research results reveal factors that affect tourist satisfaction, the relationships among these factors, the relationship between satisfaction and revisit to destination, the assessment of satisfaction by segmentation of tourists with regard to their motivation, the usability of information in satisfaction and the effect of tourism experience in travel behavior. The tourism policy recommendations arising from the research results will contribute to the diversification and enrichment of the tourism product, while also to a further enhancement in the satisfaction of tourists visiting the Ionian Islands.