TOWARDS UNIVERSITY INVOLVEMENT IN COMMUNITY-BASED TOURISM MONITORING & EVALUATION EDUCATION

Abstract

Community-based tourism aim is towards holistic development of disadvantaged community members. While universities possess various characteristic values to assist in CBT projects, monitoring and evaluation is seen as a fundamental component in CBT projects. However, there is a dearth of information regarding the monitoring and evaluation of CBT. This paper, based on an array of various literature and the above-mentioned issues advances an interactive model between University and key stakeholders in a CBT project in relation to M&E. The interaction model proposes three main groups, namely, the M&E process; stakeholder management and the activities that work synergistically to achieve the CBT impacts. The paper support the need to enhance M&E of CBT projects and to research the possible positive role that universities can have in CBT.