VISITOR SATISFACTION AS KEY TO SUSTAINABLE LINKAGES IN RWANDA’S TOURISM VALUE CHAINS
Main Article Content
Visitor satisfaction, Tourism Value chain, Sustainable linkages, Rwanda
Satisfaction scores could be predictors of visitor expenditure patterns, and updated data on this is meaningful for destination policy and planning in view of sustainable linkages of the local economy to tourism value chains. Visitors’ views, attitudes and needs should be monitored continually in destinations. Visitor satisfaction is key for sustainable tourism development in a destination, and also a significant factor affecting visitor expenditure patterns. Tourism research acknowledges that visitor satisfaction often times translates to a loyal client who brings in repeat business. As such, satisfaction can be a variable for enhancing sustainable linkages in tourism value chains. Focussing on Rwanda, we use survey data from a random sample of 3,138 visitors leaving the country through the land borders and the airport, to present a quantitative analysis on visitor satisfaction as a variable for possible sustainable linkages in tourism value chains.