THE LOGISTICS SYSTEM OF BICYCLE TOURISM DESTINATION*

Abstract

The purpose of this paper is to explore the applicability of the theoretical concept of the tourism logistics system to the bicycle tourism market. The objective is to generate a model of a bicycle tourism destination logistics system based on the conceptual framework and compare it with the actual modus operandi of bicycle destinations. Field research was realized by implementing observational and interview techniques on the example of a bicycle destination area in Croatia. Modelling and systems theory scientific methods were combined in generating three models in the process of applying a logistics approach to bicycle tourism destination system research. The paper provides the framework of an optimal bicycle destination structure and offers managerial implications for efficient bicycle tourism destination management. While the tourism logistics system logic is compatible with bicycle destinations’ requirements, the theoretically based structure is more advanced than the researched system.