COMMUNICATION SKILLS IN THE TOURISM SECTOR – THE ROLE OF TOUR GUIDES IN PRESENTING ATTRACTIONS

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Jasna Potocnik Topler
Violeta Zubanov
Mitja Gorenak
Mladen Knezevic

Keywords

tourist attractions, Tour Guide, aesthetics, beauty, experiment

Abstract

This article examines the experiencing of tourist attractions presented by Tour Guides through word descriptions accompanied by the active participation of the observers, and without Tour Guides. The research is focused on experiencing beauty. Participants were exposed to an experiment comprised of three parts. In the first part, the participants were asked to observe an object from various sides, in the second part they were exposed to the Guide's description using words, and in the third part of the experiment, the participants were exposed to the Guide's description using words and, simultaneously, being asked to produce movements.
The experiment showed the participants evaluated the object as more beautiful when it was presented by a Tour Guide.

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