AN EMPIRICAL STUDY OF CONFERENCE ATTENDEES’ POST-PARTICIPATION BEHAVIOUR

Abstract

With a specific focus on the conference segment of the MICE industry, this study extends the growing body of knowledge by testing a modified version of approach adapted fromSevert et al. (2007) toa new classification of conference type (international and academic).A structured questionnaire was used to collect data from 497 international conference attendees. The results of the multiple regression analysis showed that performance and satisfaction, respectively, have a direct positive significant relationship onpost-participation intentions of international conference attendees. The mediating effect of satisfaction isalso supported. The results of this study can be considered as an important tool for conference organizers,universities and associations to attract future international academic attendees and improve the overall quality of their academic events.