VISITOR’S SATISFACTION MEASUREMENT IN ANIMAL PARKS: THE CASE OF PARC SAFARI IN QUÉBEC, CANADA.

Abstract

The measurement of visitor satisfaction of a zoological park, where wildlife is free and not in captivity, is an issue that receives growing interest in recent decades. The postmodern lifestyle we adopt causes this type of park to beconsidered as a last stand against the urbanization of the area. Through this study, we attempted to measure visitor satisfaction of a zoological park located in Quebec that provides a circuit where visitors can get direct contact with wildlife in its natural environment.
The results of the study demonstrated the importance of the proximity to the animals in the assessment of visitor satisfaction. However, the price remains the main explanatory component of satisfaction, followed by the overall appearance and parkcleanliness.