GAY AND LESBIAN TOURISM – IN SEARCH OF GAY SPACE?
Main Article Content
Keywords
gay tourism, lesbian tourism, gay space, gay identity, motivation
Abstract
The paper explores existing published work related to gay and lesbian tourism motivations. Following, the findings of a small-scale quantitative study regardingthe profile of the Greek gay and lesbian tourists and their motivations when choosing a holiday destination and accommodationare presented. The paper concludes that lesbians are less prone to travel to well-known gay destinations compared to gays and that both avoid homophobic destinations. In terms of accommodation and destination choice, sexuality is not the most decisive factor, although it plays a more important role for gays. Revealing the motivations of the gay and lesbian niche market can help develop an effective marketing strategy.