DO CRISES IMPEDE THE INTERNATIONAL TOURISTS TRAVEL MOTIVATION

Abstract

This paper investigates the cause and effect of crises on tourism destination image and the international tourists’ travel motivation. Structural Equation Modeling (SEM) procedures were performed to achieve the research goals. Through series of empirical analyses, some useful insights on the issue investigated were obtained. The findings revealed that there are three types of crises; sustained, an immediate and emerging crisis which affect the image of a tourism destination and subsequently influence the tourist travel motivation. In fact, the immediate and emerging crises, although was found to negatively affecting the image of tourism destination, does not inhibit the international tourists travel motivation. The result of this study shows varying consequences and implications of crises to individual tourist, tourism intermediaries, tourism agencies, government authorities and any parties related to tourism industry.