SUSTAINABILITY IN TOURISM: AN ORIGINALITY AND HOSPITALITY BUSINESS IN ITALY

Abstract

The aim of the paper is to verify if the organizational model of the albergo diffuso satisfies the requirements of sustainability when offered to tourists who are increasingly interested in the history and culture of a territory. The qualitative research method adopted uses a case study approach based on two case studies of alberghi diffusi (Yin, 2009). These are analysed by focusing on the business and organizational model of the albergo diffuso. The albergo diffuso is a more valid and sustainable hospitality business alternative to traditional Italian hotels. It is not just a different kind of hotel with historical, cultural and artistic associations but a project to promote the history and culture of an area which can have a major impact on competitiveness, economic growth, and local social and environmental development. In future research, the study will focus on a wider sample analysis, with a qualitative examination in different geographical areas.