TOURISM VERSUS THE VISITOR ECONOMY AND THE SHIFTING LANDSCAPE OF DESTINATION MANAGEMENT

Abstract

This paper attempts to explore the emerging concept of the visitor economy, by linking it to recent changes in tourism governance on a destination level, influenced by complex global and regional politico-economic factors. A regional outlook reflecting on England as an exemplar of a shifting destination management is introduced and provides the basis of investigation. Particular attention is given to the new model of destination management in England and its prospective role in realising the benefits of the emerging visitor economy. Secondary data sources in the form of destination management strategies and industry reports have been explored and informed the discussion of the two evolving concepts – destination management on a local level and the multifaceted visitor economy. Outcomes of the analysis suggest that further enquiry into the blurred visitor economy concept is imperative, particularly in times of organisational restructuring, changing destination management priorities and increased competition.