TRAINING OR VACATION? THE ACADEMIC CONFERENCE TOURISM

Abstract

The current study concentrates on factors affecting the intentions of academics attending an academic conference. It highlights the importance of academic conferences and academic conference tourism and discusses meetings, the convention industry and also their utility in the career development of academics. Through qualitative research and a review of the literature on conference tourism push and pull motivation factors are suggested. The power of these factors to predict the intention to attend an academic conference is examined through quantitative research and regression analysis. The results indicate that ‘pull’ factors are better predictors of the intention to attend an academic conference than motivational ‘push’ factors.