GASTRONOMIC TOURISM: MEASURING MOTIVATIONS, CONSUMER’S SATISFACTION AND PROPOSING EFFECTIVE MARKETING STRATEGIES

Abstract

The culinary tourism is one of the alternative forms of tourism which although, it may contribute to further development of Greek product, is not utilized. The objective of this research is its development through gastronomic festivals. Our survey is studied participants motives in such events and their perceived level of satisfaction in order to proposed effective marketing strategies which contribute to adoption and growth. In this specific case, ‘Tomato Festival’, was the gastronomic festival which had been chosen in order our survey took place. A questionnaire was developed in order socio-demographics and trip characteristics, motives and perceived level of satisfaction of participants, in such kind of festivals, to be examined. The target - group, for our survey, was both women and men over 18 years old and the questionnaires were answered from festival’s attendees, when they left, at the entrance.