INFRASTRUCTURE INFLUENCE ON TOURIST MOVEMENTS IN MELAKA

Abstract

This study presents the type and infrastructure elements that contribute to the movement of tourists in the Heritage City of Melaka, Malaysia. The Tourist Movement Infrastructure framework has been proposed to study the infrastructure elements that influence the tourist movements. Questionnaires were used as a medium to obtain feedback from tourists. Data was analyzed from the 197 feedback obtained from domestic and international tourists. Factor analysis and regression analysis are used to achieve the study objectives. This study introduces infrastructure elements that could affect the tourist movements in historical areas and may be applied in historical areas that have similar geographical characteristics. Particularly, the main infrastructure that affects tourist movement is accessibility. Overall, These results of this study can help the decision makers of Melaka historic areas to improve the provision of infrastructure accessibility in the study area.