AN INVESTIGATION ON CULTURAL CUISINE OF MAINLAND CHINA. MANAGEMENT IMPLICATIONS FOR RESTAURANT OPERATORS

Abstract

Historical records show that food has always played an important role in the cultural evolution of mankind. Eating culture, rituals, and food preferences based on environmental and social conditions emerged steadily over time. Italian food culture based on traditional Italian cooking has evolved into one of the worlds most prevalent. Since China opened the doors to international trade, Chinese consumers have been exposed to both Italian cuisine and Italian food and beverage products. In this scenario, the aim of this study is to investigate factors contributing to the popularity of Italian cuisine in mainland China and identify implications for restaurant operators. Specifically the study identifies those factors that may or may not contribute to the expansion and sustainability of Italian cuisine in mainland China. This study will help understand how the Chinese perceive foreign cuisines such as Italian and, in turn, attempts to identify the determinants that make this cuisine popular now with potential for growth in the future.