HOW SMALL HOTELS WOULD PENETRATE IN THE ALL-INCLUSIVE MARKET: AN ALTERNATIVE APPROACH

Abstract

The present paper proposes and evaluates a novel, alternative holiday package for small hotels helping them to gain share in the all-inclusive market. The examined package tour includes accommodation in small hotels and meals in a number of local, traditional, small restaurants. For this, a relevant survey attempting to understand tourists’ attitudes and behaviour towards all-inclusive packages as well as the alternative one was held in the island of Kos, Greece. Furthermore, a case study concerning a preliminary feasibility appraisal about a possible application of this package in a real hotel has been examined and presented. The survey shows that there is a noteworthy interest for the new package while the results of the feasibility analysis seem to be financially promising.