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Tourism, Culture, British Travellers, Sicilian oranges
EC-labelled products, identified by PDO, PGI and TSG tags, are linked to a geographical area and to specific growing/manufacturing methods that guarantee quality and sustain local traditions. These features can promote local products by raising tourists’ interest not only in local food but also in the place of origin of the same and in its history. This note wants to report ongoing research on a facet of cultural tourism that has not so far been studied: British Grand Tourists’ accounts of local quality products. The selected item was the PGI Sicilian orange, whereas the literary evidence was taken from Brydone’s travelogue and from Dennis’ travel book. The result is a description of a PGI product where specialists from Food Science and English Studies work in team to offer a model to be used in cultural tourism.