THE PRO LOCO ITALIAN VOLUNTEERS INVOLVED IN THE PROMOTION OF TOURIST EVENTS

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Alessandra Fermani
Mina Sehdev
Olena Motuzenko

Keywords

Pro Loco, volunteers, functions, identification, Self-efficacy, Collective-efficacy

Abstract

The purpose of this study was describing who are the volunteers involved in the Pro Loco association; analysing how the sense of identification is strong in the participants; identifying the functions of motivations and the sense of self-efficacy and collective efficacy in the participants. Participants were 222 Italian volunteers. The 49% of them were members of the Pro Loco for more than 6 years. They show a strong identification with the group. The main reasons for their involvement and commitment in Pro Loco are community function and understanding function; on the other hand the career function is not a linked motivation. Volunteers show good levels of self-efficacy and collective efficacy and a positive association between function, identification and sense of selfefficacy and collective efficacy. Regressions show that the motivation to community function and understanding function are predictors of identification and sense of self-efficacy and collective efficacy.

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