ANALYSIS OF RURAL TOURISM WEBSITES: THE CASE OF CENTRAL MACEDONIA

Main Article Content

Chris A. Vassiliadis
Anestis Fotiadis
Linda A. Piper

Keywords

Rural tourism hotels, Website analysis, functional and technical dimensions, Service Quality

Abstract

Our study of rural tourism enterprises in Central Macedonia uses the functional and technical factors posted on Greek official websites during the year 2009 to explore typical guest expectations based on those posted factors and the perceptions of enterprise owners and/or managers in light of those factors. The evaluation of the hotel 74 rural enterprises in Central Macedonia was based on the examination of the importance of functional and technical quality in rural tourism services. The analysis includes all the rural recorded hotel units in Central Macedonia of Greece. We build our research hypothesis upon the literature and we make the following hypothesis: the functional and technical dimensions can also be applied as important factors for the level of quality the customer perceives from a related web site. Our study contributes to the inference of objective conclusions of the actual quality of the rural tourism hotel units in Central Macedonia.

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