ANALYSING THE INFLUENCE OF LOW-COST AIRLINES ON TOURISTS' PERCEPTION OF SERVICE QUALITY

Main Article Content

Hossam Samy Ahmed

Keywords

Airline economics, low-cost airlines, service quality, air ticket prices, tourism

Abstract

This paper aims to explore the characteristics of low-cost airlines and evaluate their influence on tourists' perception of service quality. Several aspects related to the low-cost business model are highlighted within this paper and they are all interpreted according to their relationship with tourists' perception of airline service quality. A survey was conducted on a sample of tourists frequently flying on low-cost airlines with an aim to interpret the correlation between factors influencing respondents' perception of different airline service quality elements. The research also dealt with numerous factors affecting the marketing of low-cost airline such as: passenger's nationality, annual income, frequency of air travel, airline service level and air ticket prices. The essential research results confirmed that the price factor has a primary influence on tourists' perception of quality when compared to many other factors attributed to low-cost airline services.

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