ANALYSIS OF THE ECONOMIC IMPACTS OF CULTURAL FESTIVALS: THE CASE OF CALABAR CARNIVAL IN NIGERIA

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Bassey Benjamin Esu
University of Calabar, Department of Marketing, Calabar, Nigeria.

Vivian Mbaze-Ebock Arrey
Cross River University of Technology, Calabar, Nigeria.

Glory Basil
University of Calabar, Department of Marketing, Calabar, Nigeria.

Emmanuel Essien Eyo
University of Calabar, Department of Marketing, Calabar, Nigeria.

Keywords

Economic impacts, festival, event tourism, participants, spectators, destination, attractions, Calabar

Abstract

This study investigates the economic impacts of the Calabar Carnival Festival in Nigeria. A convenience sample of 464 attendees was used for the study. A semistructured, self-administered questionnaire was employed in collecting relevant social and economic data from respondents. The result supported the claim that event tourism has positive economic impacts on the host community.

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Published
Sep 1, 2011
DOI https://doi.org/10.26215/tourismos.v6i2.234

Article Details

Issue
Vol. 6 No. 2 (2011)
Section
Research Papers
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 Unported License.