RENT-A-CAR INDUSTRY: A CASE STUDY IN ARGENTINA

Abstract

Even though researchers give considerable attention to the means of transport in tourism fields, it is unfortunate that cars played a secondary role in this concern. Basically, the present brief work focuses on a gap in tourism and managerial literature, the rent-a-car market in Argentina. Under such a context, the present comment-piece is aimed at synthesizing 10 years of experience in this kind of organizations as consultant wherein we have come across with situations of underdevelopment and misinformation about the opportunities of rental businesses. With emphasis on the problems and advantages that renting companies show by respecting to other services, it is important to note that the loophole in legal support looks to be for this activity an increasing limitation for further enhancement in Argentina.