TOURISM DEVELOPMENT AND RESIDENTS’ ATTITUDE: A CASE STUDY OF YAZD, IRAN

Abstract

The Yazd residents look at tourism development with a promising future to bring more income to the area that can be shared. Investors search to find new attractive business and middle and low classes in the community look to find better job opportunities. This paper assesses the attitude and perception of local residents toward this fast growing industry and also their expectation of authority regarding tourism development in Yazd city. A questionnaire was designed based on five point Likert scale and total 320 usable questionnaires were collected from local residents. Though the result shows positive attitude of local people towards tourism development but they are not totally satisfied with tourism management in the area.